We take an exclusive first look at a series of Star Wars-themed Happy Meal toy concepts from a previously unseen agency pitch to McDonald’s. In 1997, Star Wars was about to make a big comeback, and it’s only natural that the fast food giant would want to be part of it. Sadly, the world never got to see Darth Grimace or Princess Leia as a Chicken McNugget, but that doesn’t stop us from enjoying how cool and whacky these ideas are.
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