Star Wars And Sackcloth & Ashes Collaboration

Here’s the latest from: StarWars.Com

The mission behind the new star wars and sackcloth & ashes collaboration – reveal

Unveiled today as part of bring home the galaxy, the trio of new blankets is environmentally friendly and helps keep homeless shelters stocked with a basic necessity.
Star wars stories tend to be about hope and perseverance despite overwhelming odds, a theme shared with the mission-driven sackcloth & ashes, which launches its first star wars collaboration today.

In 2014, ceo bob dalton founded the company during a dark time in his life, when his own mother experienced homelessness. “prior to my mom being on the streets, I was pretty judgmental toward people on the street corners holding signs and asking for money,” dalton admits. “it was hard for me to wrap my mind around the idea that some of these people weren’t capable of going to get a job. The irony in all of it was that my mom is the hardest working person I know, so it deconstructed my bias. She ended up on the streets due to impulsive decision making and addiction.”…

…Read the Full Article @ The Official Site