Behind the Scenes: The “Star Wars” Reissue Behemoth

Here’s the latest from The Magnificent 60s

Astonishment all round from box office aficionados that the reissue of Star Wars I: The Phantom Menace (1999) has done so well at the weekend’s pack ($8.1 million gross – enough for second place). But that’s because most people don’t realize that the reissue in general has been around for well over a century, ready to step in to plug gaps (as now) in the product pipeline.

In fact, the original Star Wars (1977) – Episode IV: A New Hope – triggered a new style of reissue in 1978. The reissue had been reinvented several times over already, appearing under such nom de plumes as “revival,” “encore triumph” (“double encore” for a double bill), “masterpeice reprint,” before finally emerging as a genuine restoration, or re-released in 3D or Imax…

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