All Wings Report In

Here’s the latest from: StarWars.Com

The Columbia team discusses giving Bubba Wallace’s racer an X-wing makeover.

Racing and cars have always been part of Star Wars’ DNA. George Lucas famously loved both, and you can see that appreciation reflected in the series’ warmly worn fighters, its sense of speed, and of course, the epic podrace sequence. “She doesn’t look like much, but she’s got it where it counts,” says Han Solo of the Millennium Falcon, and he sounds like anyone who’s ever had a beat-up car they still loved.

Columbia, a longtime Lucasfilm collaborator, has released Star Wars-themed collections every year since 2016, bringing in-universe looks to its famous outerwear. The company landed on Luke Skywalker’s X-wing flight suit as the inspiration for 2023’s range (launching December 1), which unexpectedly led to another collaboration — and one that hearkens back to the saga’s racing roots, as it’s with NASCAR. “We’ve had a relationship with Bubba Wallace, who races for [team] 23XI since 2020, and Columbia is one of the primary sponsors of the team,” Matt Merriman, VP of Columbia brand development tells StarWars.com. “But this year, creating the orange Star Wars flight suit collection, we were thinking, Luke and his orange pilot suit getting into his X-wing was very similar to Bubba in his race suit climbing into his rocket ship of a car. We thought, how fun would it be if we used that similarity as a way to promote the Star Wars collaboration?”…

…Read the Full Article @ The Official Site